DESIGN & ILLUSTRATION
Adidas Hood
Adidas Originals Hood is a concept created to reinforce and value the local culture and lifestyle of iconic neighborhoods in Mexico City, fostering the connection of these communities through passion points such as art, music, gastronomy, architecture, fashion, and culture, which convey the essence of these places.
The goal in this project involved both developing the concept and ideas, as well as designing and executing the visual identity. This included leading the art direction, creating typography, and crafting illustrations to bring the vision to life.
Mizuno Monster
A course that tests the limits of any athlete. Those who take on the Uphill challenge accomplish what others consider to be a level above normal, almost impossible. Because of this, it's a race that even makes the most experienced runners tremble.
"BEAT YOUR MONSTERS" is the concept we created for Mizuno's marathon, encouraging participants to overcome the insecurities that can make the race even harder to finish.
The goal in this project was to develop the campaign's visual identity. Choose a bold direction, with striking illustrations and vibrant colors to convey this strength.
Adidas Nemesis
For the launch of the Adidas soccer boots pack for the World Cup in Russia, the #ResenhaMonstra trade activation campaign was created.
In this project, we participated in the conception of ideas and were responsible for creating the Key Visuals of the campaign.
